A Field Guide to Channel Strategy Management

Business Education

The Field Guide to Channel Strategy is a valuable resource for any educator or trainer teaching the strategy of developing routes to market. We have extensive course materials such as cases, teaching notes, and lecture slides available to those who teach channel strategy and sales courses. Please contact us for access to these materials at sandy.jap@emory.edu or a-coughlan@kellogg.northwestern.edu.

Click on one of the buttons below to see a sample syllabus for an undergraduate, MBA, or Executive MBA channels course:

Anne Coughlan MBA Syllabi

Full-Time and Evening MBA Executive MBA

If you are an academic prospectively or currently teaching a course using the Field Guide to Channel Strategy, we invite you to verify your academic status with us. We’ll then provide access to content slides and teaching aids for you to use in your course. Send an e-mail from your university e-mail account to teaching@channelfieldguide.com to start the process.