Sandy Jap

Sandy Jap was awarded a Lifetime Achievement Award from the American Marketing Association (AMA) Interorganizational Special Interest Group (IOSIG) in 2016 for her long-term contributions and impact on the discipline and research excellence. Her work has received significant attention from the academic community and the marketplace, and her book Partnering with the Frenemy has gained attention and influence. She is an editorial board member at leading marketing journals and her work appears in a variety of books.

Sandy has been a member of the marketing faculty at Emory University since 2001. Her research centers on the development of organizational relationships, go-to- market strategies, and e-procurement. Her current focus is the development of decision support systems for multichannel sales attribution and media optimization as well as resource allocation for partnership management.

She is a co-founder of the Emory Marketing Analytics Center (MAC) and began her career on the faculty at the Sloan School of Management at the Massachusetts Institute of Technology in 1995. She has been a Visiting Associate Faculty member at the Wharton School at the University of Pennsylvania. She teaches channel strategy and retailing management for MBA, executive, and undergraduate programs, and the marketing strategy seminar in the PhD program. She received her PhD from the University of Florida (Go Gators!) and enjoys life with her kids. Tennis, red wine, and Cape Cod summers come in a very close second.

Sandy is also a visible leader in the marketing discipline, currently serving as an AMA Board Member and the Chairperson of the AMA's Foundation, which encourages giving excellence and investing in the discipline's diversity and social efforts. She has also served on the American Marketing Association's (AMA) Academic Council from 2008 until her completed terms as the Council President in 2014, and Past President in 2015. She has also been designated a fellow of the Institute for Business Markets (ISBM) at the Pennsylvania State University.